Ever since WhatsApp chatbots entered the market, communicating with customer service departments across verticals was revolutionized. Instead of focusing on repetitive and basic troubleshooting, agents became more productive by paying heed to complex queries that demanded immediate attention.
The redressal of grievances became a cakewalk for contact centers that amplified their client satisfaction & retention rates through a WhatsApp bot. By using bots, they also provided solutions to bottlenecks like call waiting periods and call abandonment rates.
In a nutshell, avoiding the technological faux pass and embracing advancements has always proved a win-win situation for businesses, even at the pygmy level, to augment customer experience.
In this blog, you’ll be reading about how WhatsApp chatbots play a vital role in nurturing the business by smoothening customer journeys that lead to a seamless customer experience. To find out if your business really needs one, keep reading.
WhatsApp Chatbot – Simplifying Customer Engagement
As per the latest statistics, the number of WhatsApp users will increase to 85.8 million by the end of 2023. What does that mean?
It indicates endless opportunities for different businesses and the contact center industry! You must be thinking about how, right? Here’s the answer & to get a hang of it, understanding WhatsApp chatbot as one of the omnichannel customer solutions becomes vital.
A WhatsApp chatbot allows businesses to engage with their customers at any time. It is effectively trained to provide appropriate resolutions to customers.
Besides, a WhatsApp business chatbot performs different tasks simultaneously which includes notifying customers about offers, discounts, remaining dues, etc.
| Also Read | 10 ways to engage customers with WhatsApp Chatbot |
A WhatsApp business chatbot simplifies different tasks to a great extent. But the question of having a separate business profile for WhatsApp often pops up. Yes, this is true for all businesses. Why? The explanation lies ahead.
WhatsApp Business Chatbot: Benefits That You Cannot Overlook
Rolled out in 2018, WhatsApp Business is an app developed by WhatsApp for facilitating business procedures through the app. It primarily aimed at offering a seamless customer support experience for SMEs.
Ever since the debut of the app in the global market, it has surpassed 283 million downloads worldwide. The most significant rollover came to light when WhatsApp introduced its chatbot as a major upgrade. This attracted various industry tycoons to join the wagon.
The idea behind integrating the WhatsApp chatbot was to provide an API that would give momentum to the app and amalgamate it with conversational automation tools to offer a better customer experience.
This benefits a business in various ways. Next in line, you’ll read about the key benefits of integrating WhatsApp business chatbot. Listed below are the key benefits of integrating a WhatsApp bot into the business.
| Also Read | Move Beyond Hype – WhatsApp Chatbots for Your Business |
⦿ Improves Customer Support
WhatsApp business bot integration simplifies redressing customers’ queries at any time since it is available 24×7. It generates automated responses for common troubleshoots even outside of business hours. Customers can get timely resolutions that augment their experience & satisfaction.
⦿ Time & Cost Efficient Solution
The best part of integrating a WhatsApp business chatbot is to handle repetitive queries without involving human agents. It can be trained to curb the consistent requirement for contact center agents to handle repetitive customer queries and enhance productivity.
⦿ Boosts Customer Engagement
WhatsApp chatbots are trained to mimic a human touch & personalized experience for customers. With a personalized touch, a WhatsApp chatbot can keep users engaged in the conversation and provide first-hand solutions to the query.
⦿ Streamlined Data Collection & Analysis
WhatsApp chatbots are quite helpful in mustering customer data. During a session with customers, WhatsApp chatbots accumulate key details of the customer that generally includes name & contact details. Furthermore, the bot judges the response pattern and can suggest the right preferences to the customer.
WhatsApp chatbots have been benefitting different stakeholders which steers them closer to business goals. So far, you’ve understood the vitality of WhatsApp integration with a chatbot.
Get ready to learn some prominent advantages of a chatbot that not only offers solutions but frees up the agent to focus on high-priority cases.
InfiBot – A Chatbot That Augments Your Customer Experience!
The role of a chatbot in contact centers, across verticals, is to offer personalized and automated customer support through chat. InfiBot is one such example of a chatbot that has been catering to the needs of contact centers across verticals.
A humanized bot support ensures a smooth customer experience by getting to the bottom of customer queries & common troubleshoots and addressing them. With multiple pre-integrated intents, it is capable of performing as a:
- Customer service bot
- Sales bot
- Marketing bot
- Virtual assistant of contact center agent
- Knowledge base bot
- FAQ bot
And a lot more because InfiBot has been designed for unfurling customer requirements in their language.
Yes, to make a chatbot successful, it must converse in the customer’s language. The progressive natural language understanding (NLU) engine of InfiBot scans the message of customers and provides them with an apt solution on point.
But what makes InfiBot unique from its counterparts? Let’s read ahead.
Advantages Of InfiBot For Customer Support Team
The following are the advantages of the InfiBot WhatsApp chatbot for the customer support
- Industry-optimized queries get an end-to-end solution
- Complex queries can be directed to customer support executive via chatbot
- Offers seamless integration with third-party sources and responds for better results
- InfiBot improves the NPS
- Offers quicker resolutions to queries with a unique chat flow created as per requirements
Final Words – WhatsApp Chatbot Integration
Businesses have cajoled the necessity of reaching customers on platforms of their choice. This makes WhatsApp among the top preferences owing to its humongous user base worldwide.
The WhatsApp business bot integration stabilizes a long-lasting relationship with clients, without having them seek a business/brand on another platform. Once integrated, the WhatsApp chatbot can keep the customer engaged by offering spontaneous solutions/updates related to the query.
This way, the customer care solutions can be streamlined, a business can be profitable, and a seamless customer experience can be assured to outsmart competitors.
