Sound customer engagement is the ultimate goal of a contact center and a unified desktop for agents is a solution you need to take it to the next level and reap all the benefits that follow.
Customer Loyalty and Sales: Two Sides of The Same Coin
Sound customer engagement is a critical element for an organization running contact center operations. So, you need to get it right from the word go if you want to stay ahead of the rest and look at the prized customer loyalty and resultant sales continuum, which happens to be your ultimate goal.
But what is stopping you from doing that? (According to research, more than one-third (35.4%) of professionals believe that technology not being joined up is their biggest barrier to operating their dream contact center ).
A unified desktop for agents may well be the answer here that you should be looking at.
And what it does: it brings multiple customer service applications together into a single interface which makes it easy for agents to deal with customer inquiries and requests more confidently and takes customer engagement to new heights.
Choosing the Right Unified Desktop
Though a Unified Agent Desktop is a welcome relief for agents from using multiple screens and systems, choosing the right kind of unified desktop for your specific needs is a critical decision to come good to customers’ expectations and avoid running into some unforeseen problems.
Here are the seven most important features or things to look for when seeking a comprehensive customer engagement solution.
| 💡Also Read | Accelerating Agent Efficiency with a Single, Unified Agent Desktop |
#1: Should Bring Everything in One Place
Make sure to choose the right agent desktop which has the flexibility to bring virtually any system together like Avaya, Cisco, Genesys, and Aspect, while connecting easily with SAP, Siebel, and other systems.
Such a system should give you the freedom to integrate it with CTI, ACD, and CRM products from multiple vendors to deliver a seamless and highly flexible omnichannel desktop that is scalable enough to meet your current and future technology demands.
#2: Gets You the Relevant Information
The right desktop agent gets all the relevant information of the customer in one place which makes it easy for the agent to provide the first-time resolution to customers’ queries. It gives the right perspective about your business and makes for highly successful customer engagement through a seamless customer view across the business platform for quick and sound decision-making.
#3: Should have been a Browser-based Desktop
An Agent Desktop makes way for the seamless and easy availability of information, and a browser-based desktop takes this to an all-new level by enabling the agents to access it anywhere using a browser-based interface. This will give you flexibility in running your operations from different locations.
| 💡Also Read | Mobilizing Agents with Unified Agent Desktop for a Delightful CX |
#4: Makes for a seamless customer experience
An informed agent who has access to all relevant information about the customer including a complete history of customer interactions serves customers much more promptly and in the right manner to make the customer feels valued.
Not just that, with push SMS to mobiles, social media, call back facility, and web chat which all are available on its platform, an agent desktop gives agents all the options for a seamless customer experience.
#5: Makes agents feel comfortable
Contact center agents feel comfortable and delighted when they use a unified agent desktop that is intuitive and free from technical jargon. It should stand up to parameters like reduced training expenses and easy to understand. With this, agents can focus more on increasing their productivity rather than getting accustomed to the system.
| 💡Also Read | Unified Agent Desktop- Take Customer Engagement to An All New Level |
#6: Provides a better return on investment
A good agent desktop is a long-term investment that gives, first of all, sound customer engagement and reduces support and training costs to almost zero. It also helps to reduce average handling time while increasing the first-time resolution and frees agents for more on sales.
#7: Gives bird’s eye view of operations insights
Sound operations are the backbone of a business and the right desktop must provide real-time operations insights to the senior management and executives. This helps in figuring out issues related to the agent’s performance and avoiding underlying problems, if any, well in advance.
Conclusion:
These points above will surely help you choose the best-unified desktop for your agents. One more point to ponder, just don’t restrict yourself from visiting vendors and compromise on features to get the best solution that is worth the effort.
