By - Rahul Mishra

Computer Telephony Integration (CTI): All You Need to Know

CTI (Computer Telephony Integration) connects computers and phone systems, empowering call center agents to handle calls within their computer interface, eliminating the need for physical phones. It integrates various applications, including CRM, for seamless communication.

What is CTI Connector?

Benefits of Integrating CTI with Your CRM

1. Increased Customer Satisfaction

Customer satisfaction is crucial for business success. A CTI Connector ensures personalized, efficient, and empathetic customer support, enhancing overall customer experience and resolving issues effectively.

2. Improved Productivity

Customer support has evolved. With a CTI Connector linked to CRM, agents swiftly access caller data, improve transfers, and monitor performance, enhancing efficiency and service quality.

3. Personalized Support

In today's competitive market, personalized customer communication is essential. It creates a sense of belonging and value. With caller information readily available, you can provide tailored, impressive support.

3. Timely Resolutions

In customer service, time is critical. Delays can frustrate customers. A CTI Connector ensures quick, efficient issue resolution with instant access to information.

4. Intelligent Call Transfer and Routing

In customer service, time is critical. Delays can frustrate customers. A CTI Connector ensures quick, efficient issue resolution with instant access to information.

5. Reduced Call Abandonment

Customer calls dropped before reaching support agents harm business. CTI Connector prevents this with timely data access, reducing hold times and improving IVR efficiency. It also routes calls based on customer IVR feedback.